Do you remember the ‘Olympic Houses’ during London 2012; Brazil took over Somerset House and used an incredible water projection to welcome the world to Brazil over the subsequent four years culminating in the Rio 2016 Olympic Games. As the greatest show gets underway in Rio, the Embassy of Brazil in London wants to bring a little bit of the …
Quest for Gold on the Olympic Landscape
Not so long ago I wrote a blog entitled “Brazil ready for the Beautiful Game?” on the eve of the country hosting the FIFA World Cup in 2014, stating that every major sporting event must put up with a ‘cloud of negativity’ in the run up to the opening ceremony Such negativity subsequently dissipates as soon as the Olympic torch …